THE WALK

Location: Atlantic City, New Jersey
Client: Casino Reinvestment Development Authority/ The Cordish Companies

The Tanger Outlets at The Walk features 325,000sf of retail, dining and entertainment situated between Atlantic City's historic boardwalk and the Convention Center. The redevelopment project incorporates an energizing signage concept that utilizes a variety of materials and forms, from exposed neon to halo illumination to 3-D icons and letter forms, avoiding the look of a typical outlet-center. Themed signage and wayfinding can be found throughout the downtown district honoring the city's long-standing relationship with the Miss America Pageant.