Location: Moorestown, New Jersey
Client: PREIT

Located in a suburb of Philadelphia, Pennsylvania, Moorestown Mall offers 1 million sf of high-end boutiques, brand-name retail, state-of-the-art entertainment and dining. The redesign of the mall pays homage to the town’s signature quilting traditions that date back to the city’s founding in 1682. Incorporating geometric patterns and lines throughout the updated signage and wayfinding, the design reflects the coming together of a community and honors Moorestown’s historic characteristics while enhancing the mall's architectural concepts.